Mumbai: Skincare company Fixderma has joined forces with IPL franchise Delhi Capitals. As a part of this collab the brand recently launched their #HarDinSunscreen campaign which aims to dispel common myths surrounding everyday sunscreen usage and build a daily skincare ritual around the same.
In their recent ad campaign with Delhi Capitals, Fixderma focuses on breaking misconceptions around sunscreens being occasion-specific and suitable for daily use. Through this campaign, the brand looks forward to debunk some myths around sunscreens by showcasing their product’s features, such as non-sticky, lightweight, zero-white cast, and broad-spectrum sun protection.
“We are thrilled to launch our #HarDinSunscreen campaign in collaboration with Delhi Capitals’ star players. By showcasing the versatility and efficacy of our sunscreen products, we aim to educate everyone about the importance of incorporating sun protection into their daily skincare routines.
“With our hashtag ‘#HarDinSunscreen’ we aim to reiterate the importance of wearing sunscreen everyday, regardless of whether you plan to stay indoors or step out in the sun” said Shaily Mehrotra CEO, founder Fixderma.
The ad films feature Delhi Capitals players – Rishabh Pant, Mitchell Marsh, Kuldeep Yadav, and Axar Patel using Fixderma’s Shadow Sunscreen.
The master ad film showcases Pant as the face of the brand, bringing home the idea of #HarDinSunscreen with Fixderma Shadow Sunscreen while stating that these sunscreens are formulated & trusted by experts.
The other short films knock on the product features of Fixderma Shadow Sunscreens. Here Kuldeep Yadav, Mitchel Marsh, and Axar Patel, across a series of short films, impart that Fixderma Shadow Sunscreens are non-sticky, complete sun protection and quick absorption. With a focus on engaging audiences across age groups and genres on various platforms, a media plan has been developed targeting a mix of traditional news channels such as Aaj Tak, GECs, and digital platforms like Jio TV.
Through this collaboration with Delhi Capitals’ players, the brand wishes to expand the sunscreen category by building a habit which is exemplified by the tagline #HarDinSunscreen.
