Mumbai: The Derma Co., an active ingredient backed skincare brand from Honasa Consumer has achieved an annual revenue rate (ARR) of Rs. 500 crore. This achievement Honasa Consumer said underscores its capabilities to craft and scale new brands with strategic innovations, delivering exceptional skincare solutions to consumers across India.
This is the second brand from the company to achieve this ARR after Mamaearth. This Honasa Consumer said demonstrated the strength of its on-trend, data-based innovation strategy. The focus on leveraging data for product innovation and responding swiftly to emerging trends continues to be a cornerstone of the strategy. Creating brands with product portfolio, with propositions across categories like face serums, hydrating sunscreens, sunscreen stick, acne patches, and customising them for Indian skin and weather, and has sold over one crore units in the last fiscal and has been a lever for achievement of this milestone.
Designed by dermatologists, The Derma Co. has been at the forefront of bringing active ingredient-based skincare products to the Indian market. Crafted using potent ingredients in safe formulations, the brand portfolio addresses a wide array of skin concerns, including acne, pigmentation, skin dullness, sun care, among others. Owing to the brand’s product portfolio, the brand has consistently been featured among the top 3 bestsellers ranks across e-commerce platforms, demonstrating its differentiated proposition and high consumer acceptance. Accessible through digital platforms, retail outlets, prominent e-commerce platforms, and select modern trade partner outlets, The Derma Co. ensures its science-backed offerings are within the reach of its consumers added Honasa consumer.
Varun Alagh, co-founder, chairman, CEO Honasa Consumer said, “The Derma Co.’s remarkable achievement of Rs. 500 crore annual run rate is a strong testament to our strategic brand-building approach at Honasa Consumer Limited. Our success is an output of in-depth consumer study of the evolving consumer demands and being able to innovate swiftly to deliver differentiated propositions to our consumers. This focus on excellence has helped us set new benchmarks across the active ingredient-based skincare segment. At Honasa, we are committed to continue our quest towards fueling our innovations and offer brands that serve the evolving consumer demands.”
Along with achieving market-beating growth, The Derma Co said that it is focussed on its purpose of imparting science education through ‘The Young Scientist’ initiative, by actively engaging with children in rural and remote corners of India. This initiative has not only contributed positively to the society but also solidified The Derma Co.’s mission of keeping science and environmental awareness at the forefront of its brand ethos.
