Mumbai: Philips has announced the launch of its limited-edition Signature Series Airfryer. It is equipped with smart sensing technology. Philips has collaborated with Orry to join in a cooking session with chef Ranveer Brar. The Philips Airfryer will do the cooking, and Orry gets to go home with the credits.
Laughter on the Menu: Orry Learns to Cook: In its new campaign, Orry will be attempting to cook with the Philips Signature Series Airfryer under the guidance of Brar. This approach looks to highlight the airfryer’s user-friendliness. The message is if Orry can do it, anyone can! Brar showcases the appliance’s versatility and ability to transform anyone into a capable home cook.
Pooja Baid CMO Versuni India Home Solutions (formerly known as Philips Domestic Appliances), said, “The Philips Signature Series Airfryer is our top-of-the-line Airfryer, boasting an impressive tech stack that includes Smart Sensing Technology, Rapid Air Technology, and Fat Removal Technology. With its captivating design and the endorsement of Chef Ranveer Brar, it’s like having a personal chef right in your own kitchen. Teaming up with Orry and Chef Ranveer Brar for this launch was a bold decision, one that has proven to be nothing short of brilliant. As leaders in the category, this campaign marks our commitment to furthering the Airfryer revolution in the country”.
A Campaign to Ignite Your Inner Chef: The campaign starts with teasers and comments on Instagram by Orry and Chef Ranveer Brar. The campaign culminates in a video featuring the duo engaging in banter while emphasising how the Philips Signature Series Airfryer simplifies the cooking process. With automatic adjustments for time and temperature, this airfryer the company said aims to ensures delicious results every time, whether one is a seasoned chef or a kitchen newbie.
The campaign video is live on Philips Home Living India Instagram handle, Orry’s Instagram handle and Chef Ranveer Brar’s Instagram handle. In the 24 hours since it went live, it has garnered over 2.3 million+ Views, 87K+ Likes, 750+ Comments and 4K+ shares claims the company.
