Mumbai: Television advertising for IPL 17 witnessed growth of 12% in ad volumes/per channel compared to IPL 16 for the first 39 matches
The fifth update of TAM Sports-IPL 17 Advertising Update shows that during IPL 17, the count of categories and advertisers increased by 51% and 38% respectively compared to IPL 16.
Top categories and Advertisers
> Ecom-Gaming and Pan Masala were the only common categories present between IPL 17 and IPL 16.
> Together, the Top five categories present in IPL 17 covered 46% share of ad volume.
> Among the Top five categories in IPL 17, 2 of them belonged to F&B Sector.
> The top five advertisers in IPL 17 together contributed 36% share of ad volume.
> Throughout the 39 Matches of IPL 17, Parle Products was the top advertiser during 23 Matches and Sporta Technologies was the leading advertiser in 16 matches.
> Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among top 5 of IPL 17 & IPL 16.
New Categories And Brands in IPL 17 And Brands Not Present in IPL 17 That Were Present In IPL 16
> Compared to IPL 16, there were 35 new categories and 96 new brands present in IPL 17.
> Two out of the Top five New Categories were from E-Commerce Sector.
> Among the top five New Brands in IPL 17, Parle Food Products secured 1st position followed by Fogg on 2nd position.
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (39 Matches)
> Among National (Hindi+English) Language Channels, Fogg Master was the leading brand. On the other hand, Mobil Super/Mobil Super Moto was the top brand on Regional Language Channels.
> During the 39 matches of IPL 17, there were a total of 87 brands that advertised on both Hindi+English Language Channels and Regional Laguage Channels with Parle Food Products leading the list.
