Lyncus, a leading range of electrical switches manufactured by Legrand India, a global provider of electrical and digital building infrastructure solutions is proud to announce the launch of its latest campaign, designed to celebrate the introduction of Mumbai’s new AC double-decker buses while promoting its cutting-edge range of touch switches. The campaign, titled “Get the BEST Upgrade, Experience the Touch with Lyncus,” aims to capitalize on the city’s infrastructure upgrade and encourage commuters to embrace the latest technology in their daily lives.
As Mumbai gears up for a new era of public transportation with the introduction of AC double-decker buses, Lyncus sees an opportunity to align its brand values with the city’s progress. The brand emphasizes the importance of staying updated with the latest trends and technology. The iconic double-decker buses, a symbol of Mumbai’s heritage, have now been upgraded, presenting the perfect opportunity for Mumbaikars to upgrade their technology with Lyncus touch switches.
The branding activity will see the new buses completely wrapped with creative designs showcasing Lyncus’ range of touch switches. These buses will ply on key routes including Andheri East to SEEPZ, Backbay Depot to NCPA, and CSMT to Backbay Depot, ensuring maximum visibility among commuters and bystanders from corporate hubs across Mumbai.
Mr. Laxman Tari, Head of Brand & Digital Business Legrand India said, “As Mumbai embraces the dawn of a new era in public transportation with the introduction of AC double-decker buses, Lyncus is proud to be at the forefront, welcoming this change with open arms. Our campaign not only celebrates the city’s progress but also invites Mumbaikars to upgrade their daily experiences with our innovative touch switches. This initiative reflects our commitment to innovation and sustainability, values that resonate deeply with the spirit of Mumbai.”
In addition to enhancing brand awareness, the campaign aims to amplify its Out-of-Home (OOH) presence through digital channels, reaching a wider audience and driving engagement online.
The campaign will run in April and October during the festive period giving commuters the touch of Lyncus’ innovative technology during their daily travels.
–Based on Press Release
