Myntra Jabong Pvt. Ltd. announced Ayushmann Khurrana as Nautica’s brand ambassador in India. He will lead the campaign for the brand’s Spring Summer collection nationwide. Nautica is known for its premium fashion and diverse categories, available in stores and online on Myntra and Flipkart.
With Ayushmann Khurrana fronting the campaign, Nautica aims to leverage his popularity to connect with fashion enthusiasts nationwide. His versatile style and boy-next-door charm perfectly resonate with the brand, making him the ideal ambassador to expand Nautica’s reach across the country.
The ad campaign showcases Nautica’s latest season’s collection, with Khurrana’s visual montage emphasizing a Nautica man’s ease and style. The actor expresses his individuality through fashion choices, staying authentic. The campaign is nationally launched via various mediums for men aged 22-60.
The 60-second digital ad film, Adventure’s Spirit, features Ayushmann Khurrana showcasing a vibrant seascape for Nautica’s new Spring collection. Khurrana is depicted enjoying adventurous escapades in the open air, sailing carefree, socializing, and basking in the sun, reflecting relaxation amidst the sea. He explores the waves on his yacht, anchors at day’s end for tranquility, and embraces his journey.
Speaking on his affinity with Nautica, ace Bollywood superstar Ayushmann Khurrana said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience.”
Commenting on the campaign and the association with Ayushmann Khurrana, Venu Nair, Chief of strategic partnerships and omni channel, Myntra said, “Nautica’s latest Spring-Summer campaign beautifully encapsulates the adventurous spirit of a man. In the film, Khurrana epitomizes the self-made persona synonymous with the Nautica Man. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.”
Link to the campaign:
Creative credits:
Direction: Abyudaya Sharma
Concept Note and production: Toast Events
Photography: Kunal Gupta
