Mumbai: Nand Ghar, which aims to transform 14 lakh angawadis across India, has unveiled a national movement – Agar Bachpan Se Poocha Khaana Khaya, Toh Desh Ka Kal Banaya (अगर बचपन से पूछा खाना खाया तो देश का कल बनाया) with actor Manoj Bajpayee. This movement by Nand Ghar is aimed at nourishing India’s future generation by ensuring holistic healthcare, quality nutrition and ensuring preschool education for children.
Anil Agarwal, chairman, Vedanta said, “Project Nand Ghar is a national movement that supports the overall well-being of children and women with a focus on health and nutrition. We are delighted that Manoj Bajpayee ji has extended his support to this growing movement. His personal life story deeply resonates with Nand Ghar’s cause to nourish and transform the lives of our future generations.”
In the campaign launch, Bajpayee was seen narrating his personal journey as a young theatre actor and outlined the invaluable support of his friends in ensuring regular nutritious meals for him while pursuing the acting dream. Bajpayee describes an artist’s struggle, acknowledging that the strength to pursue one’s dreams comes from a full stomach and wholesome food. Bajpayee further urged people to extend their support by visiting www.nandghar.org and to donate, volunteer or partner with Nand Ghar.
Bajpayee said, “As someone who has lived with hunger pangs, I understand the deep impact it can have on physical, mental and emotional well-being. That’s why initiatives like Project Nand Ghar are so crucial. It not only ensures that children receive proper nutrition but also brings hope, opportunity, and a chance for a brighter future. Let’s all join hands with the Nand Ghar movement to ensure that we nourish the potential of children, and together, prepare for a brighter India.”
Sharing his thoughts on the movement conceptualised by McCann, Mr. Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific said “If we want to give our children a genuine chance at realising their true potential, then well-rounded nutrition is essential. What better way to highlight this than to bring forth some of India’s most famous sons and daughters who have faced this hurdle in their journey.”
Nand Ghar is the flagship project of Anil Agarwal Foundation (AAF) and has been working towards ensuring that no child goes to bed hungry – a dream of Chairman Anil Agarwal. Nand Ghar said that it has reduced malnutrition levels while increasing pre-schoolers’ attendance at Nand Ghars across 14 states in India. Last year, AAF also launched multi-millet nutri bars which are currently being distributed daily to 50,000 children between 3-6 years across 1364 Anganwadis in Varanasi. These bars, rich in protein, fibre, and antioxidants have not only improved the daily nutrient intake of children, but also, reduced absenteeism.
With credible voices joining the #KhanaKhayaKya movement, Nand Ghar is inviting citizens and like-minded organisations to partake in what it calls a journey of transformation. The goial it added is to pave the way to realise the dream of a better tomorrow for the nation.
