Lowe Lintas has partnered with Naukri.com to launch a campaign targeting Gen Z professionals, aiming to highlight Naukri as the top choice for ambitious young talent by showcasing their drive and aspirations.
In today’s business world, younger generations are eager and determined to succeed quickly, prioritizing career growth over traditional norms. Despite others viewing this drive as negative, Gen Z sees it as vital for advancement in their careers.
Recognizing this trait, Naukri & Lowe Lintas has conceptualized a strategic campaign focused for this discerning demographic.
The campaign, designed for brief ACD slots during IPL, uses captivating storytelling to engage with Gen Z job seekers. Created in a distinct ‘Naukri’ style, the films embody career-altering changes.
Sumeet Singh, CMO, Info Edge (India) Limited, expressed her enthusiasm for the collaboration, remarking, “Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce, and we’re teaming up with them for their career building.”
Vasudha Mishra, Regional Creative Officer, Lowe Lintas, shared her insights on the campaign, stating, “When it comes to jobs, the young are not reticent. They know what they want, and they cannot be gaslighted into settling for less. Especially when they have as their ally, Naukri, one of the most iconic modern brands of India. Two spots, done with the signature irreverent style of the brand, done by our fabulously talented team at Lowe Lintas.”
The campaign is now live on the JioCinema IPL feed and other online platforms.
YouTube:
Credits:
Strategy: Anurag Prasad, Madhavi Guha, Shashwat Kar
Creative: Prateek Bhardwaj, Vasudha Misra, Kartikeya Dixit, Sarthak Sharma, Akash Swami
Account Management: Tanul Bhartiya, Vipul Shastri, Anushka Tyagi
Production House: Crazy Few Films
Director: Devika Chaturvedi
