Yamaraja and Modern Chitragupta portrayed by renowned RJ Amith and theater artist Viveka Rao respectively, joined forces in a groundbreaking campaign aimed at raising awareness about the importance of full helmets for road safety. Despite, January being dubbed “road safety month,” the month witnessed a concerning surge in road accidents, with a significant portion attributed to injuries sustained due to half helmets.
In collaboration with the Bengaluru Traffic Police, the campaign strategically targeted some of the city’s busiest signals, including Silk Board and Hebbal signal, to engage with riders. Employing a humorous approach, RJ Amith and Viveka Rao initiated conversations with riders wearing half helmets, educating them on the critical significance of full helmets in ensuring safety on the roads.
Reflecting on the success of the initiative, RJ Amith shared, “We wanted to approach this serious issue in a light-hearted manner to effectively communicate the importance of full helmets. We spoke to a boy and girl where the boy was wearing the full helmet and the girl wasn’t wearing one. We asked the girl if the relationship is even worth it if the boy doesn’t care about her safety and wellbeing. Initially the boy was miffed and eventually understood what we were trying to say” Similarly an elderly man got down from his bike and bowed down to Yamaraj and said he won’t repeat his mistake of wearing a half helmet.”
Echoing similar sentiments, Viveka Rao added, “As artists, we believe in using every available platform for social good. It was heartening to see the impact our interactions had on riders and pedestrians alike. We hope to continue spreading awareness on crucial issues through such initiatives.”
The campaign received unwavering support from the Bengaluru Traffic Police, with Joint Commissioner Traffic, MN Anucheth emphasizing, “Road safety is a collective responsibility, and initiatives like Yamaraja and Modern Chitragupta play a vital role in fostering a culture of safety awareness among citizens. We commend RJ Amith, Viveka Rao, and the entire team for their efforts in making Bengaluru’s roads safer.”
Adding to the commendation, Pushpendra Singh, Business Director for Karnataka, expressed, “We are committed to promoting initiatives that prioritize public safety. The overwhelming response to the Yamaraja and Modern Chitragupta campaign underscores the power of collaborative efforts in driving meaningful change.”
The campaign, documented and shared across various social media platforms over a span of two months, amassed over 6 million views collectively on platforms including Mirchi Kannada, RJ Amith’s Instagram page and Bengaluru City Police and Traffic Police Instagram pages. The widespread engagement further underscores the resonance of the message within the community.
As conversations about the campaign continue to reverberate across Bengaluru, it stands as a testament to the collective efforts of stakeholders in fostering a safer road environment for all.
