Oakley, known for sports eyewear, launched ‘Be Who You Are’ campaign with ROHIT SHARMA as face, leading India in fourth World Cup quest. This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves.
The campaign film, led by Rohit for Oakley, showcases an athlete’s authenticity, passion, and self-belief. Rohit, known as the “HITMAN”, encourages aspiring athletes to embrace their inner voice and strive for excellence. Through various scenarios, he motivates them to stay true to themselves, aligning with Oakley’s mission to elevate sports and active living in India.
“At Oakley, we are thrilled to strengthen our partnership with Rohit Sharma and unveil the latest chapter of our ‘Be Who You Are’ campaign. Oakley believes in highlighting both the human side, as well as the sporting side, shining a spotlight not only on the athlete’s talent but also on their role as a leader and positive role model for future generations.” said Sahil Jandial, Senior Brand Business Manager, Oakley India.
Commenting on the campaign, Rohit Sharma shared “Through the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey. Teaming up with Oakley, our goal was to bring alive the message, that it’s not just about chasing victories on the field for an athlete, but about conquering any terrain, in any arena, and any sport, simply by being true to themselves.”
In the latest campaign, Rohit is seen sporting the brand’s newly launched eyewear – Sphaera and Bisphaera, offering the most extended field of view yet. Made by and for contenders, both eyewear are set to make a statement at upcoming Olympics 2024. Tailored to meet the rigorous needs of athletes, these eyewear styles bring together the best elements from Oakley’s diverse sports lineup. Coined Oakley’s most forgettable eyewear yet, the frames provide an almost weightless feel when worn.
The ad campaign for Oakley has been conceptualized by Brandmovers India. Suvajyoti Ghosh, MD & Chief Creative Officer, Brandmovers India, shared, “In our years of association with Rohit, we have watched him grow and thrive to become one of the most successful athletes in the world. His accomplishments are as great and as many as they are hard-earned – he is an inspiration and that is how we wished to portray him for our campaign this year.”
