Chennai: Chennai-based strategy and branding agency be positive 24 Innovation Design has emerged as the most shortlisted agency at MADDYS 2026, the 44th edition of the Madras Advertising Club Awards, securing an industry-leading 52 shortlist entries across multiple categories.
The agency’s shortlisted work spans Creative, Design & Print Craft, Film & Audio Craft, Digital, and Media Maddys, reflecting its presence across a broad spectrum of communication and branding disciplines.
The nominations include campaigns and projects executed for brands across healthcare, lifestyle, technology, sustainability and real estate sectors. Brands represented in the shortlist include Assana Colorectal & Gut Wellness Clinic, Seegreen Foundation, Wink Salon, Chennai Climate Action Group, Unique Pest Management, Secura Technologies, Svadha Developers, Elements Senior Living, WOW Whites Dental, Swagat Jewellers, and HKS Clinic.
The achievement marks another milestone for the agency, which has steadily expanded its creative footprint in the region.
Commenting on the recognition, Abhishek D Shah, Founder, be positive 24 Innovation Design, said, “There’s no joy like winning in your home ground. Grateful for our team and client partners. Last year’s 40 shortlists led to Design & Print Craft ‘Agency of the Year’. With 52 this year, we aim to go further.”
MADDYS 2026, one of South India’s long-running advertising and creative awards platforms, features participation from more than 40 agencies and over 80 brands this year.
Among the shortlisted agencies and production houses are The Hindu, Happy Unicorn Creative Communication, Kadhai Films, Digitally Inspired Media, The Sight Media, Stark Communications, Mind Your Language!, Lullaby Films, and MM TV Limited, among others.
The winners of MADDYS 2026 will be announced at the awards ceremony scheduled to be held on 25 July 2026.
With its strong showing this year, be positive 24 Innovation Design enters the final stage of the awards season aiming to build on last year’s momentum and further strengthen its position in the regional creative ecosystem.
