Titan Raga launches ‘Beautiful Together’ campaign, starring Alia Bhatt in a heartwarming portrayal of sisterhood, celebrating women with its beautiful timepieces and meaningful narratives.
The campaign embraces the changing view of beauty, shifting from promoting competition to fostering mutual support among women today. Sisterhood is strengthened through shared experiences, collaboration, and breaking barriers across different realms.
Alia Bhatt, in a light-hearted manner, interacts with women in various situations, such as complimenting a stranger, sharing a Raga timepiece, and supporting another in a fashion mishap. The campaign radiates warmth, emphasizing the value of female bonds, with the voiceover highlighting beauty as a catalyst for camaraderie among women.
The campaign raises a toast to all the remarkable women who enable, support, and cheer each other on! It is a celebration of sisterhood, because we are ‘Beautiful Together’.
Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”
“Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together. We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message, stated Tithi Ghosh, President and Head of Office, Ogilvy South.
Client:
Ranjani Krishnaswamy, CMO, Titan Watches
Aparna Ravi, Brand Head, Titan
Upasana Babu, Senior Brand Lead, Raga
Vaishnavi Agrawal, Brand Manager, Raga
Created by:
AGENCY: Ogilvy, Bangalore
Chief Creative Officer, Ogilvy India: HarshadRajadhyaksha, KainazKarmakar
Chief Strategy Officer, Ogilvy India: Prem Narayan
Chief Creative Officer, Ogilvy South: Puneet Kapoor
Executive Creative Director: Nishant Pratap
Creative team: Jaydhrit Sur, Nidhi Gopal
President and Head of Office, Ogilvy South: Tithi Ghosh
Head of Strategic Planning, Ogilvy South: Easo John
Senior Planning Director: RemaBagga
Senior Vice President: AkshathaPoojari
Account Management: ShrutiSundararaman, Sakshi Bhardwaj
Production Creds:
Production House: GOOD MORNING
Director: SHASHANKA CHATURVEDI
Producer: ROBIN D’CRUZ
Director of Photography: SATCHITH PAULOSE
Music: NAYANTARA BHATKAL
Cast: Alia Bhatt, AneetKriplani, Nia Bernal, AimanMukhtiar, Nikhat Khan Hegde, Nicole Padival, SanjinaGadhvi, Maya Hendricks, ChandniAlimchandani
Post Production Head: BHARAT AROTE
