PoloQueen Industrial and Fintech Limited, a top FMCG player listed on BSE, has signed Raveena Tandon as their brand ambassador to boost sales and widen distribution of kitchen essentials.
Raveena Tandon, with a career of three decades and nationwide popularity, aims to connect with consumers of different age groups through her strong persona for the brand.
Udit P Sanghai, Director and CFO of PoloQueen said, “PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen’s family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand’s image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach,”
Raveena Tandon, a well-known name, aligns with PoloQueen’s FMCG strategy. She will lead promotional campaigns to bolster brand presence and boost revenue, focusing on products like PoloQueen’s Shudh range and Slickwrapp during fiscal year 2024-25.
Talking about her role as a brand ambassador, Raveena Tandon said, ” I’m really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”
The partnership with Raveena Tandon aims to give PoloQueen a competitive edge and convey long-term commitment and reliability to customers and shareholders.
The pandemic shifted consumer behavior towards home hygiene, boosting awareness and product usage. PoloQueen aims to expand its portfolio and market share, prioritizing brand loyalty and growth with Raveena Tandon’s strategic collaboration.
The engagement between Raveena Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring Raveena’s image. Through the current branding exercise, PoloQueen plans to further tap into the strong network of Kirana stores and burgeoning e-commerce portals in the country to grow its sales and gain visibility. The integration of Raveena into PoloQueen’s strategies marks a significant step in this direction.
PoloQueen, linked to House of Rajkamal, maintains integrity and commitment across varied operations, from FMCG to Agro Processing and a modern Data Centre.
