Gurugram: Confiance Communications has acquired the strategic communications mandate for Euronics, India’s top public washroom automation accessories brand. With a track record of success with brands like CashKaro and VCs like Leo Capital, Confiance will now lead Euronics’ comprehensive communications strategy.
Established in 2002 by entrepreneur Viknesh Jain, Euronics dominates India’s public & industrial washroom sector with a 60% market share. It emerged to tap into the growing demand fueled by public infrastructure growth and the IT sector. Noteworthy achievements include being a pioneer in touchless technology during the pandemic. Euronics, with over 500,000 customers including Fortune 500 firms, aims to expand globally to the US, South East Asia, and the Middle East.
Confiance will develop a robust PR strategy to strengthen Euronics’ brand, enhance its influence globally, and build lasting relationships with media through brand messaging and dynamic content creation.
Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We are delighted to join forces with Euronics and Viknesh as their strategic communications partner. Their remarkable strides in enhancing hygiene and sustainability standards within India’s public and industrial washrooms have left an indelible mark. While their initiatives have already transformed washroom experiences across airports, shopping malls, public and private complexes, and various other public spaces, it’s crucial to amplify their impact to foster change at an even greater scale. We’re pleased to take on the role of Euronics’ storytellers, sharing their vision and impactful contributions far and wide.”
Expressing his views on the collaboration with Confiance, Viknesh Jain, CEO and MD, Euronics, said, “Our collaboration with Confiance will be instrumental in amplifying our reach within the target segments of Real Estate, Infrastructure, and Architecture & Interior Design, in India. Their expertise in crafting targeted communication strategies will be helpful in elevating our brand voice and ensuring that our mission to enhance India’s public washroom experience while promoting environmental sustainability resonates with the right audience.”
Since 2019, Confiance Communications, led by Bushra Ismail, is recognized as a leading PR agency in India’s start-up and VC sector. With a strong track record in elevating media presence for over 70 organizations globally, Confiance excels at connecting clients with key stakeholders, industry players, and investors.
