Integral Ad Science (Nasdaq: IAS) now offers expanded reporting and insights for Amazon DSP media buys via server-to-server integration. Advertisers can access measurement coverage for Amazon custom audiences and Twitch inventory, including viewability, IVT, and brand safety.
Lisa Utzschneider, CEO of IAS said, “IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement. This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance.”
IAS now provides Amazon DSP media buyers with:
- Brand safety and suitability, viewability, and IVT measurement on custom audiences and viewability and IVT measurement on Twitch.
- Cross-device measurement for web and in-app across CTV, mobile, desktop, and tablet.
IAS’s Brand Safety & Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal, designed to provide advertisers with greater access to campaign data and a unified view of their global campaigns.
In Q3 2023, IAS enhanced its integration with Amazon Ads to include Context Control pre-bid segments. In addition to IAS’s standard pre-bid segments within Amazon DSP, customers can easily have controls to decide where their ads appear and easily reach contextually relevant content.
