New Delhi: Prega News, a pregnancy detection card brand by Mankind Pharma, introduced a new pregnancy care line in the Southern market with celebrity Kajal Agarwal.
The brand is enhancing its reach in the southern region by offering essential pregnancy products. With a strong emphasis on the South Market over the past three years, it has seen significant growth in places like Karnataka, rising from 65% to 85% (As per MAT March 22 and MAT March 24).
At the event, Kajal Agarwal emphasized early pregnancy detection’s importance for the health and well-being of both mother and baby.
With accurate results and a wider reproductive range, Prega News is renowned. She highlighted the prevalence of unbranded, unreliable products in the market during her discussion with the audience.
The brand provides a comprehensive pregnancy care solution with six curated products for pre-, during-, and post-pregnancy phases, backed by extensive research.
(1) Preconception Phase
● Ova News Ovulation Detection Kit: Identifies the five most fertile days to maximize chances of conception.
● PregaHope Preconception Tablets: Provide essential iron and folic acid to support the body during the pre-conception phase.
● PregaHope Fertility Lubricant: Aids couples in enhancing their fertility for better chances of conception.
(2) During Pregnancy or Pre-Natal Phase
● Prega News and Prega News Advance: A hassle-free pregnancy test kit with an easy-to-use thumb grip, removing the need for containers or droppers. It offers rapid pregnancy tests in a single test.
● Prega News Value Pack: Includes two pregnancy test kits, two urine containers, and two gloves, ensuring a convenient and hygienic testing process.
(3) Pre-Natal and Post-Pregnancy Phase
● PregaHappy Anti Stretch Mark Cream: It reduces stretch marks and itching during both pre-natal and post-natal phases.
Over 70 influential mom influencers, including Meghana Raj, Lasya Manjunath, Anjali Ttota, Nisha Agarwal, and others from key regional markets like Chennai, Bangalore, Hyderabad, and Karnataka, boosted the event’s reach and visibility.
Joy Chatterjee, Associate Vice President, Sales & Marketing, Mankind Pharma said, “Since the launch of our entire Pregnancy care range as Expert Pregnancy Care Solution Partner last year in North, East and West Market with a renowned Bollywood celebrity Sonam Kapoor along with 55 popular mom influencers like Smriti Khanna, Anita Hassanandani, Mahi Vij Pooja Banerjee, Kishwer Merchant to name a few. We have received tremendous support and love from our target audience. We are proud to have established a niche in this segment by offering essential products for the different stages of pregnancy. To increase awareness, we have partnered with our brand ambassador, Kajal Agarwal, who will help us forge a deeper connection in the South Indian market. Through her influence, we aim to reach and better serve the community of mothers in this region”.
Speaking on the launch, Kajal Agarwal, regional brand ambassador (South) said, “Motherhood is a beautiful journey that begins with the joy of discovering you are pregnant. During this phase, it is important that an individual relies on an accurate pregnancy detection tool. Prega News has been one of the most trusted pregnancy detection kits in India for decades, and it’s an honor for me to represent this esteemed brand. The brand has been able to create a benchmark for itself in the category, and the new range of products are designed to empower women throughout their journey to becoming mothers. Prega News has evolved into a go-to brand for women trying to conceive, providing reliable support every step of the way”.
