The Griselda and Modern Family star will lead the new campaign for Henkel’s hair care brand with the theme ‘What Story Will You Tell?’
Schwarzkopf’s new campaign features Sofia Vergara and Chris Appleton, inspiring consumers to embrace their authenticity and confidently share their stories.
Sofia Vergara said, “Hair is a powerful form of self-expression. For me, becoming Schwarzkopf’s global brand ambassador is about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to express themselves through their hair.”
Sofia embodies beauty, confidence, and trends, celebrating diversity and empowering individuals to fearlessly experiment with different shades of blonde suitable for any skin tone.
Appleton, known for his colour expertise, partners with Schwarzkopf to introduce new blonde innovations. Together, they highlight his use of Schwarzkopf products, empowering clients to share their individual hair stories.
Chris Appleton when asked about his partnership, says, “Colour has always been a really important part of the journey of hair. I’m loyal to great products that enable me to be creative but at the same time respect the condition of the hair and give the best results to the client. That’s why I trust Schwarzkopf, especially for blonde.”
The brand will showcase this partnership via social media collaborations, red-carpet appearances, and more. Vergara and Appleton are perfect to convey Schwarzkopf’s global mission effectively, creating a culturally relevant campaign.
