India’s Wakefit.co has introduced the WakefitZense range, featuring AI-powered sleep solutions like Regul8 and Track8. To promote Regul8, the brand released a brand film with cricketer David Warner portraying Pushpa Raj. The ad gained international recognition, with Allu Arjun complimenting Warner’s portrayal.
Regul8 is India’s first mattress temperature controller using advanced sleep technology to adjust surface temperature based on preferences. Track8 is a contactless AI-powered sleep tracker providing detailed insights on sleep patterns. Wakefit.co integrates technology into sleep to enhance quality and health.
Renowned sleep expert Matthew Walker states insufficient sleep can impair learning by 40%, highlighting the importance of quality sleep. The Indian market lacks accurate sleep tracking; Zense offers next-gen solutions for improved sleep health.
Regul8: India’s first mattress temperature controller
Regul8 is India’s first intelligent sleep solution that optimizes comfort by regulating mattress temperature and offering personalized conditions for enhanced well-being. It’s part of Wakefit’s Zense range, redefining the future of sleep with intuitive features and user-friendly design. Key features of Regul8 are elucidated below:
- Temperature Control: Users can manually set temperatures between 15°C and 40°C.
- Preset Options: Users can choose from five presets such as Neutral, Cold, Warm, Ice, and Fire
- Smart Sleep Control: It automatically adjusts temperature upwards and downwards based on sleep duration and the best practices recommended by the latest sleep research
- Dual Preferences: Partners can enjoy personalized settings for their side of the bed without compromising sleep quality
- Seasonal Versatility: It is suitable for use in all seasons, providing cooling in summers and heating in winters
- Compatibility: It works with any bed and mattress type
- Energy efficient: It is 60% more energy efficient than a 1.5 ton A/C
Track8: India’s first contactless sleep tracker
Track8 offers a comprehensive analysis of sleep without the need for uncomfortable wearables. With a discreet sensor sheet placed beneath the mattress, it tracks sleep patterns with non-contact sensing. Track8 will serve as an essential tool to understand and improve sleep health. Key features of the product are elucidated below:
- Non-Contact Sensing: It tracks sleep patterns with a discreet sensor sheet placed under the mattress
- Dual sensing: With dual sensor sheets under each side of the mattress, each partner can track their sleep independently
- AI and Machine Learning: Integrated with advanced algorithms that analyze sleep data to curate a personalized sleep profile and provide detailed insights
- Detailed Sleep Reports: Users will receive reports on sleep stages, respiratory rate, snoring, movement, and overall sleep quality and get an aggregated sleep score
Commenting on the launch of Wakefit Zense, Ankit Garg,CEO and Co-founder of Wakefit.co, said, “All of us at Wakefit.co have been looking forward to this day, as we set foot into new terrain with an AI-powered range of sleep solutions. The Zense range was a product of a wide gap that we recognized in the Indian market, especially with our Great Indian Sleep Scorecard (GISS) showing Indians’ consistent lack of sleep every year. We are confident that the Zense range will make a significant impact on improving sleep quality across the country.”
Commenting on the launch of Wakefit Zense, Chaitanya Ramalingegowda, Director and Co-founder of Wakefit.co, said, “It has always been our dream to build cutting-edge sleep technology specifically for India. Regul8, and Track8, are two of many products we are launching as part of the Zense range. I am particularly proud that we have built these products in-house and made them accessible and affordable to Indians. By leveraging advanced AI and innovative design, we aim to address the unique sleep challenges faced by consumers.”
Commenting on the launch of Wakefit Zense, Yash Dayal, Chief Technology Officer of Wakefit.co, said, “We believe our two new products; Regul8 and Track8 address the sleep challenges faced by Indians. The two products which have been introduced in India for the first time leverage advanced technology with user-centric design and represent our goal to make sleep personalized, manageable, and accessible to customers. We aim to make sleep technology seamless, in a user-friendly way which does not disrupt everyday life, but rather improves sleep quality in a targeted manner.”
Wakefit.co aims to be India’s favorite sleep and home brand, enhancing innovation through tech-integrated sleep solutions. Zense products will target sleep problems, developed with R&D insights and consumer feedback.
Watch the full ad here.
