Mumbai: In many Indian households, the practice of using old, noisy mixer grinders until they break down is common. Recognising this underlying issue, Versuni, which works in the home and kitchen appliances industry and home to Philips Domestic Appliances, has unveiled a new consumer campaign. The aim is to encourage every Indian household to break the habit of using and old rusty dusty mixer grinders and upgrade to a new innovative option.
In a TVC Philips has showcased its mixer grinders, which it said offer an upgrade with their low noise performance. The brand has launched a new mixer grinder series HL7713, expanding its range of meticulously crafted products curated to meet the evolving needs of modern Indian households.
Many households the company explains hold onto their trusty old mixer grinders, frequently opting for repairs to sidestep the hassle finding the perfect replacement at the right price. However, this mindset often overlooks the significant technological and design advancements that can enhance their culinary experiences. Philips’ latest TVC emerges from the brands deep-rooted understanding of the evolving demands of modern households. Based on everyday scenarios, it narrates a story of transformation, symbolizing a move towards more efficient, powerful, and aesthetically pleasing kitchen appliances. Through this campaign, the brand aims to resonate with consumers’ daily lives, underscoring the importance of upgrading to appliances that not only meet but exceed their expectations. Conceptualized and created in collaboration with FCB, the brand’s campaign video is live across social media handles including Instagram and Youtube.
“In every home, the kitchen is a canvas where culinary dreams are painted. At Versuni, we understand that the tools we use can either enhance or hinder this creative process. We often see families holding onto their trusted, yet outdated appliances, unaware of how modern innovations can elevate their cooking experiences. Our latest TVC is a heartfelt invitation to rediscover the joys of cooking with appliances designed for today’s needs. It is about recognizing those small, often overlooked nuances that can make a significant difference in the kitchen. Versuni is committed to bringing products that are not just functional, but also resonate with the evolving aspirations of our consumers. By staying attuned to their needs, we ensure that every new innovation we introduce is a step towards making their culinary journey more delightful and less cumbersome”, said Pooja Baid, CMO, Versuni India
With the unveiling of the new TVC, Philips is also introducing its latest offering— HL7713 the new powerful 1000-watt mixer grinder series. The 1000-watt mixer grinder is equipped with a motor and blade design that grinds even the toughest spices like garam masala and turmeric in 90 seconds. The fruit filter accessory the company added supports the extraction of fruit pulp, coconut or almond milk, and tamarind pulp, ensuring no bits and pieces remain even with hard fruits. Its advanced low noise technology ensures a 50% reduction in sound power claims the company. The series includes three/four leak-proof jars: a 1.75L wet jar for batter grinding, a 1.0L dry jar for masala grinding, and a 0.5L chutney jar for various chutneys and dips.
