New Delhi: Max Life Insurance has partnered with Star Sports as the Official Broadcaster for ICC Men’s T20 World Cup 2024 in India. Max Life is the Insurance Partner for the Cricket Live show during the event from June 2nd to June 29th, 2024.
The partnership with India’s influential cricket show will position Max Life as the trusted Insurance Partner through various promo tags, ad spots, and in-show integrations for visibility throughout the tournament.
The partnership between Max Life and Cricket Live during the ICC Men’s T20 World Cup reflects Max Life’s dedication to cricket, connecting with fans nationwide. This collaboration highlights the shared values of teamwork and trust between players, aligning with Max Life’s focus on building lasting relationships with policyholders.
Rahul Talwar, Chief Marketing Officer, Max Life Insurance said, “We are thrilled to partner with Star Sports as an associate sponsor of CricLive during the ICC T20 World Cup. This marquee tournament is aninternational event that unites cricket fans across the globe. This association is a strategic decision that allows us to not only connect with millions of passionate fans globally but also to further solidify the concept of ‘Bharosa’ (Trust) that is at the core of Max Life’s brand identity. Cricket thrives on trust and teamwork, mirroring the very foundation upon which we build our relationships with our policyholders. We look forward to an exciting tournament and to engaging with cricket fans throughout the ICC T20 World Cup.”
Max Life proudly has India’s Men’s Cricket Team Captain Rohit Sharma and his wife Ritika Sajdeh as brand ambassadors, along with successful partnerships in major cricket events like ICC Men’s Cricket World Cup 2023 and various editions of the Indian Premier League (IPL).
