National: Tata Salt, an Indian market leader in branded iodised salt, launched a new campaign for Tata Salt Himalayan Rock Salt, featuring actress Kajol. The campaign showcases Kajol praising the product as ‘Deshka No.1 Rock Salt’ in the film. Highlighted are its superior quality and distinction due to Tata’s trusted brand association.
Tata Salt Himalayan Rock Salt, a premium product in the Tata Salt range, is cherished by consumers for its consistent quality and Ayurvedic benefits. Branded under Tata’s reputation, it has become the top choice for rock salt in the country.
Speaking about the association, actress Kajol said “It is a pleasure and a privilege to be associated with an iconic brand like Tata Salt, something I have grown up using. Rock Salt is part of India’s ancient tradition, recommended by Ayurveda for its health benefits. With the assurance of Tata’s trust, it’s a great product for the entire family.”
Deepika Bhan, President, Packaged Foods-India, Tata Consumer Products, said, “Tata Salt is the pioneer of branded salt in the country and has been loved and recognized by consumers as the gold standard of purity and quality. We bring the same expertise to make sure consumers get a brand they can trust when they want to buy rock salt. We are excited about the opportunity to build the emerging rock salt category”.
Anurag Agnihotri, CCO-West, Ogilvy mentioned, “The new Tata Salt Himalayan Rock Salt campaign talks of bringing home the enduring trust of Tata in every pinch. To bring this campaign to life, we partnered with Bollywood icon Kajol, a beloved figure who resonates with the heart of India, just like the name, Tata.”
The new digital film promoting Tata Salt Himalayan Rock Salt will launch on multiple platforms, appealing to consumers looking for premium salt and those interested in the benefits of rock salt in their daily lives.
