National: COLORS’ ‘Khatron Ke Khiladi’ has been the unrivaled leader in stunt-based entertainment, delivering unforgettable moments of fear-defying feats. Continuing its legacy of adrenaline-pumping action, the upcoming edition promises to push the limits and transform contestants into extraordinary daredevils in Romania. Many fans have long dreamed of sharing the screen with the show’s contestants and its fearless host, Rohit Shetty. Now, for the first time, that dream will come true for one fortunate individual.
Hyundai Motor India Limited, an automobile manufacturer, has partnered with the show as a presenting sponsor, marking an exciting milestone in entertainment and automotive synergy. Adding an adventurous twist to this unique collaboration, Hyundai is elevating the thrill factor with the ‘Hyundai Drive to Win Contest.’
This new chapter in the show’s history offers a once-in-a-lifetime opportunity for a commoner to live the Khiladi dream. Enthusiasts need only visit their nearest Hyundai showroom and test drive a car. Five lucky participants will get a chance to appear in the season finale, and one finalist will perform a stunt with the show’s finalists and win a Hyundai car. The message is clear: ‘If you have the drive to win, just drive to win.’‘ Khatron Ke Khiladi 14’will premiere on COLORS soon.
Mahesh Shetty, Head – Network Sales, Viacom18, said, “Khatron Ke Khiladi has been the epitome of adrenaline-fueled entertainment, where contestants face their deepest fears and push their limits to conquer challenges. This season marks the debut of renowned automobile manufacturer, Hyundai Motor India Limited, as the presenting sponsor, an exciting milestone in the show’s history. With its commitment to excellence and adventure, Hyundai adds a groundbreaking element of interactivity to the heart-racing action of Khatron Ke Khiladi. This inaugural partnership is offering a once-in-a-lifetime opportunity for the everyday hero to step into the spotlight as ‘Khaas Khiladi of the Season’ and perform a stunt on television – a first for this daring reality show. The endeavour is to enhance our viewer engagement, strengthen brand perception and provide added value to the audience through thrilling experience.”
Tarun Garg, COO of Hyundai Motor India Ltd., said, “At Hyundai Motor India Limited, we continuouslystrive to partner with initiatives that reflect our passion for innovation and resonate well with the public. Our collaboration with COLORS’ popular reality show, Khatron Ke Khiladi, aims to engage the show’s nationwide fanbase and offer our audience an action-packed and exhilarating experience. Elevating the adventure further, we invite viewers to participate in the ‘Hyundai Drive to Win’ contest, where they have the chance to win the prestigious title of ‘Khaas Khiladi of the Season.’ Embracing the spirit of untamed adventure, we eagerly anticipate an exciting season filled with unimaginable challenges.”
