India: Nick India strengthens its position as a top kids’ entertainment brand through the ‘Stick with Nick’ campaign, showing dedication to engaging with young viewers through a diverse entertainment experience across multiple platforms.
For over a decade, Nick has been India’s top kids’ entertainment brand with popular shows like Motu Patlu, Chickoo Aur Bunty, and Rudra, carving out a special place for children. Through television, digital platforms, and live events, Nick provides a complete entertainment experience, staying current by leveraging new technologies.
At Nick, commitment to innovation and engaging content remains unwavering. Anu Sikka, Business Head – Kids TV Network Viacom18, states, “Nick is dedicated to creativity and great content, making it the top choice for millions of kids and families. Our brand’s wide reach and appeal make it a favourite not only among kids but also for partners looking to connect with young audiences. This new campaign aims to give kids an amazing experience with their favourite Nick toons in unique ways. It’s a clear example of our commitment to bringing joy and excitement to kids’ lives while offering a valuable platform for brands.”
The ‘Stick with Nick’ campaign features a watch and win contest offering kids the chance to win exclusive gifts. Nick strengthens its TV content with JioCinema, a popular OTT platform. The campaign, supported by Centerfruit, Camel, Catch, and MamyPoko Pants, promises a fun-filled experience.
Commenting on the association, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, says, “Centerfruit is excited to partner with Nick for the ‘Stick with Nick’ campaign. Nick’s extensive reach and universal appeal align wonderfully with Centerfruit’s vibrant and playful brand ethos. This collaboration contributes to our pursuit of bringing joy and excitement to our consumers. Together, we aim to create memorable moments for children across India.”
Talking about the collaboration, Rishi Kakar, Chief Strategy and Marketing Officer, Kokuyo Camlin Limited, says, “Camel is excited to join forces with Nick for the Stick with Nick campaign. We look forward to a successful collaboration that enriches the lives of kids and families alike.”
Strategic partnerships for kids’ experiential activities with MyFroyoLand and Birdy’s bring exclusive menu items like Nick Chikoo Bunty Chocolate Chip Cookie Dough and limited cake flavors like Nick Motu Patlu Dutch Truffle Cake, available in Mumbai stores and food delivery platforms.
The brand has activated a robust social media strategy that includes integrated posts and campaigns across all major platforms and features over 120 influencers maintaining a strong connection with its audience.
Nick implements mall branding and takeovers to bring Nick Toons to life, along with digital strategies like CGI ads, AR filters on Instagram, and a hyper-casual game on the Nick website to engage the digital-native generation in key urban markets.
Nick’s ‘Stick with Nick’ campaign showcases the brand’s portrayal as the go-to spot for kids through a vast entertainment ecosystem spanning TV, digital platforms, social media, gaming, and live events. By evolving and captivating, Nick emphasizes its commitment to delivering happiness, fun, and lasting memories to children worldwide. Witness as Nick expands its dynamic, all-embracing world for kids with more to come.
