National: Honest Tea collaborates with Twinkle Khanna in #FindYourGood campaign. The film shows her serenity amidst chaos, fueled by #HonestTea sourced from Makaibari Tea estate.
Honest Tea encourages people to set their own relaxation standards amidst societal pressures, with Lemon-Tulsi and Mango flavors as allies.
To start the campaign, Honest Tea will release social films and digital activities, connecting with consumers on different platforms. Created by WPP Open X, the film features a relatable scene with Twinkle tackling her to-do list. As she takes a break, she enjoys Honest tea, saying, “decide what’s good for you.“
Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the everyday, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”
Commenting on the launch of the new campaign, Ruchira Bhattacharya, Senior Director, Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”
Sharing his views about the latest campaign, Mukund Olety, Executive Creative Director at WPP Open X, said, “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives” Speaking about the collaboration with Twinkle Khanna, he said, “Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for wellbeing of women, she naturally conveys the nuances we wish to communicate through this campaign.
Campaign film:
