Mumbai: Sun Pharma launched #SecondBirthDate 2.0 campaign on National Doctors’ Day, honoring doctors with actress Sushmita Sen expressing gratitude for their life-saving work.
Sushmita Sen’s story –
Continuing the successful #SecondBirthDate campaign from last year featuring Rishabh Pant and Mahima Chaudhry, Sushmita Sen has taken the lead this year. On June 28, 2024, she updated her social media with her Second Birth Date, and recently shared her second birth certificate with her doctors to make a greater impact.
Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart😊.”
Kirti Ganorkar, CEO – India Business, Sun Pharma, said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”
Regarding the campaign concept, RohitDevgun, Executive Creative Director &Arun Ganesh, Group Creative Director, Ogilvy India said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story”
Shekhar Banerjee, Chief Client Officer & Office Head – West, North & East, Wavemaker India said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”
The campaign has piqued interest nationwide, with people from diverse backgrounds including celebrities like Manisha Koirala, Ankita Kumar, and SujanMistri. They’ve shared personal stories and updated their Second Birth Date, thanking doctors who played a significant role in their lives. Visit their stories here: [link].
Manisha Koirala:
Ankita Kumar:
SujanMistri:
Visit www.secondbirthdate.com to download and send a personalised certificate of gratitude to your doctor.
Sushmita Sen’s Instagram handle
