Kochi: Launched on March 10, 2024, Asianet’s Bigg Boss Malayalam Season 6 featured 25 contestants from diverse backgrounds, presenting conflicts, friendships, romances, challenges, and strategic gameplay. The season finale achieved record viewership, becoming the highest-rated in the show’s history.
Bigg Boss Malayalam Season 6 maintained strong ratings on Asianet and garnered significant digital viewership, particularly in Kerala, with 2.7 crore viewers. Host Mohanlal’s presence highlighted the season, which introduced new elements like the Power Room and simultaneous wildcard entries. The show featured innovative segments and social messages.
Ratings for Season 6 increased by 35% compared to the previous season, with a 55% rise in viewership on Disney+ Hotstar. Social media engagement doubled, and voting surged by 69%, with an 87% spike in final week votes.
The success of Bigg Boss Malayalam Season 6 was supported by sponsors including Ski Ice Cream, Atomberg, Amruthaveni, Domex, Lloyd, India Gate, Britannia Good Day & Comfort, Dazller Eterna, Gold Winner, and others.
Bigg Boss Malayalam Season 6 has set new benchmarks in reality TV and established itself as a cultural phenomenon in Kerala, leaving a lasting impact on the entertainment landscape.
