Paris/ New Delhi : Ipsos launches Ipsos PersonaBot, an AI tool enabling organizations to interact with target segment personas. It caters to consumers and healthcare, powered by Ipsos Facto AI platform.
Ipsos PersonaBot, powered by AI, enhances segmentation studies by allowing stakeholders to engage with identified personas realistically. Through a secure portal, users can inquire about attitudes, behaviors, communication needs, preferences, and gain deep insights individually or as a group, resembling a focus group setting.
Christophe Cambournac, Global Head of Service Lines at Ipsos, commented: “The launch of Ipsos PersonaBot is a further step in leveraging the power of AI to help our clients make faster and smarter marketing decisions. We are proud to be ahead of the game in terms of AI in the market research industry, and to be able to provide a new dimension of insights and increased ROI for our clients.”
Segmentation studies can greatly benefit marketing activities but often represent a large portion of market research expenses. However, many companies struggle to maximize their potential and achieve optimal returns. Ipsos PersonaBot helps companies overcome this challenge by enhancing internal access to segmentation, diversifying its applications, boosting stakeholder engagement, and enriching delivered insights.
The consumer version of PersonaBot is suitable for various manufacturers and service providers. Healthcare PersonaBot was designed to meet healthcare regulatory requirements and supports the activation of healthcare segmentations.
