Mumbai: Consumer electronics brand Boat which offers audio and wearables products has announced that Indian singer-songwriter Jasleen Kaur Royal is its newest brand ambassador. Royal has hits like ‘Heeriye’, ‘Ranjha’, ‘Din Shagna Da’ and ‘Love You Zindagi’.
She is a self-taught musician. She combines singing and composing, often playing multiple instruments simultaneously. She blends folk, indie, and contemporary genres.
Royal’s achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more.
As Boat’s brand ambassador, Royal will embody the brand’s ethos of youthful energy, innovation, and passion for music. Her authentic connection with audiences aligns perfectly with boAt’s commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.
Aman Gupta, co-founder, CMO Boat said, “Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today’s youth. Her song “Heeriye” became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt’s connection with music enthusiasts and fans.”
Royal said, “I am thrilled to join forces with boAt, a brand that has revolutionised the audio industry with its innovative products. Music is a universal language, and I believe boAt’s commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.”
