National: Plum, the vegan beauty brand founded in 2014, is celebrating its 10th anniversary as a beloved name in India’s beauty industry. It leads with clean, cruelty-free skincare, offering over 300 innovative products and continues to innovate in self-care, creating effective skincare, haircare, body care, and makeup for diverse beauty needs with a dedicated R&D team.
Plum has been a game-changer in India’s beauty industry for almost a decade, setting new ethical and effective standards. Their philosophy is rooted in ‘good science’, combining cutting-edge research with botanical ingredients to craft products that excel. Known for vibrant, sustainable creations and engaging advertising, Plum aims to bring joy and beauty to customers’ lives through meticulous design and witty campaigns.
The campaign “Thanks A 10” which puts the Plumster (as Plum users are called) at the forefront, has numerous creative assets, and the ones that makes the cut and showcases the 10-year journey of Plum in an innovative manner.
Reflecting on the 10-year milestone, Shankar Prasad, Founder and CEO at Plum, said “As we celebrate 10 years of Plum, I want to thank our customers, partners, employees, investors and other stakeholders for their support and encouragement. We are truly just getting started and remain committed to innovate for millions more Plumsters. Here’s to a bright, exciting future of pushing boundaries and delivering goodness to our customers!”
Plum has pioneered the beauty industry by offering high-quality, animal-friendly products while leading the way in sustainable packaging. They were India’s first brand to promote recycled packaging and reduce plastic waste. In 2014, Plum challenged the fairness cream trend, promoting diversity and authentic beauty standards.
As the brand looks ahead, they stay devoted to their goal of innovation and creativity, with a growing portfolio of well-loved and successful skincare, haircare, body, and makeup products.
