Chrome DM, a pioneering media distribution audit company, celebrates its 16th anniversary after expanding from a small firm founded in 2008 to a comprehensive industry leader. The company leads various industry segments and broadens its services to meet media and entertainment sector demands.
Chrome DM began with 5 members in 10 towns and has grown to 650+ professionals in 3,300 towns and 5.9 lac villages nation-wide. From 100 to 34,000 panel homes in a decade, it now engages with 3.6 lakh active respondents and 100,000 SDKs, showcasing vast reach and influence.
Initially focused on distribution audits, Chrome DM has diversified its portfolio to include four distinct verticals:
- Traditional Media: Offering a wide range of services for broadcasters, like Chrome Track 2.0, Subscriber Establishment Survey (SES), Distribution Potential Index (DPi), Chrome DM has established itself as a trusted partner for the entire broadcast industry.
- New Media: With the advent of OTT platforms, Chrome DM launched Chrome OTT (COTT), providing monitoring and analysis services for OTT content and measuring consumption across all digital platforms via Chrome Digital Track.
- Brand Audits: This division focuses on retail audits, mystery shopping programs, and other services that deliver critical insights to brands about their market performance and consumer engagement.
- Media Research: Providing industry insights across the media and entertainment sector, this division helps brands understand market trends and consumer behaviour, enabling them to make informed decisions.
“Reaching this milestone of 16 years is a testament to our team’s relentless commitment to innovation and excellence. From humble beginnings as a distribution audits company, Chrome DM evolved into a multifaceted organization with a strong presence across traditional media, new media, brand audits, and media research. I am immensely proud of our journey and grateful to our dedicated team, trusted clients, and valued partners. Together, we have built a legacy of trust and success, and I am excited about the future as we continue to set new benchmarks in the industry.” – Pankaj Krishna, Founder & CEO of Chrome DM.
Chrome DM has expanded from a single broadcasting client to over 400 linear channels, major OTT platforms, production houses, international clients, state governments, and consumer brands. This growth led the company to establish four private limited companies, enabling global partnerships and extending its reach internationally.
Chrome DM celebrates this milestone and extends heartfelt gratitude to colleagues, friends, clients, partners, and countrymen for their support. Their partnership has been essential in Chrome DM’s journey, and together, they aim for greater heights.
