Mumbai: MMA Global has released the Smarties Business Impact Index (BII) 2023, recognising the brands, advertisers, and agencies that have achieved outstanding success in driving business impact through innovative marketing strategies across India, APAC and Global. The index is developed in collaboration with Warc and features in Warc 100, which evaluates and ranks the world’s top campaigns.
Leading the rankings in India, Cadbury, Dove, and Google have emerged as the top brands, showcasing their prowess in creating marketing campaigns. Mondelēz International, Unilever, and Alphabet have been recognised as the top advertisers, driving business results. Creative agencies MullenLowe Lintas, Toaster, and Leo Burnett have set new benchmarks for creativity and effectiveness. WPP, Publicis Groupe and Omnicom Group meanwhile have swept the global ranking – top holding companies.
Moneka Khurana, country head, BOD member, MMA Global India, said: “Congratulations to the top rankers of the Smarties Business Impact Index 2023. They have shown remarkable innovation and leveraged big tech to create memorable experiences with true business impact. The BII, in partnership with WARC, reflects our commitment to recognising and rewarding outstanding work in our industry. This inspires us to take the narrative on digital transformation forward. I am excited to see who will emerge on the list for 2024 and look forward to the stellar entries from across the ecosystem.”
Top Media Agencies – Global 2023
The APAC region saw Mindshare Worldwide, Unilever, and Leo Burnett dominating the top spots across various categories. Globally, Unilever, Mondelēz International, and PepsiCo led the pack of top advertisers, while Mindshare Worldwide, Dentsu International, and Leo Burnett stood out as top agency networks.
The Smarties, this year into its 13th edition, is a global platform that recognises excellence and innovation across the marketing landscape. Smarties is now globally certified in partnership with Recma, a media agency research organisation. This collaboration ensures that winners are recognised as industry leaders on an international stage.
Explore full rankings here: https://www.mmaglobal.com/smarties/business-impact-index
