India: In honor of its 38-year legacy, Ashwin Sheth introduced the ‘Spot the Orange Dot’ campaign in Mumbai, crafted by a top creative agency. A key player in India’s luxury real estate industry, Ashwin Sheth revealed its new logo across India and at Times Square in New York.
Developed with Chlorophyll, a top Indian brand consultancy, the new brand identity showcases ‘A’ and ‘S’ in symmetrical alignment, embodying the group’s aim to create resonant spaces for stakeholders. The tagline, “Our world reflects your world,” reflects the commitment to comprehend and meet customers’ desires, needs, and aspirations.
The ‘Spot the Orange Dot’ campaign created excitement in Mumbai through various platforms featuring the Orange Dot. It bridged the gap between Ashwin Sheth’s old and new logos, leading to the ‘Ashwin Sheth 2.0’ launch in India and New York, transitioning to the new logo and tagline with the ‘Home of the Orange Dot’ campaign.
Commenting on the campaign, Sudarshan Banerjee, VP – Marketing at Ashwin Sheth said, “I am thrilled to announce the launch of our new logo and campaign, both in India and on the international stage. We are proud to be the first real estate brand to launch our logo at Times Square, New York; it has received a positive response both locally as well asglobally. This rebranding represents more than just a new identity, it signifies our dedication to crafting holistic lifestyles that truly reflect our customers’ essence. As we continue to innovate and expand, we are committed to delivering unparalleled value and exceptional experiences, solidifying our leadership in the real estate sector. In the first phase of the campaign, a site was created where users who spotted the orange dot could upload their find with just a scan & could invite their friends & family to vote for them, just search for #SpotTheOrangeDot. 15000+ users have already scanned & entered. This was picked up by many influencers & created a buzz”.
Bhavik Bhandari, Chief Sales and Marketing Officer (CSMO) at Ashwin Sheth, stated, “I am thrilled to introduce Ashwin Sheth 2.0 both in India and globally. We’ve collaborated with top-tier brand partners to launch our campaign and the feedback has been overwhelmingly positive”.
Banerjee further added, “I am excited to introduce phase two of the campaign,Home of the Orange Dot. The city of Mumbai is again buzzing with our presence and it feels good to receive praise & comments from friends, well-wishers & industry stalwarts. This phase of the campaign will also be multi-channel & high-decibel, using Print, PR, OOH & DOOH plus Digital &social media.We have also partnered with Uber& Ola cabs and the Swiggy app to feature our new logo, ensuring widespread curiosity &visibility”.
To know more about the campaign, click: https://spottheorangedot.com/
Campaign video:
