Mumbai: India House, the inaugural country house for the nation at the Paris 2024 Olympic Games, announces Radico Khaitan as the Official Partner.
India House will serve as a home away from home for athletes as well as fans, commemorating 100 years since India first competed at the Olympic Games under the Indian Olympic Association (IOA) in 1920.
Radico Khaitan’s alliance with India House aims to reaffirm the company’s deep-rooted commitment to India’s growth and its vision to showcase the nation’s rich heritage and luxurious culture to the global audience. With a surge in sporting enthusiasm across India, it becomes imperative to empower athletes and celebrate their success wherever they compete. Radico Khaitan said that it is dedicated to boosting national morale at the Olympics and championing the athletes on the grand global stage. Through its contributions to India House, Radico Khaitan aims to spotlight India’s opulence, culture, and legacy, fostering solidarity and pride among Indians worldwide in support of Team India.
India House, (situated in the Parc de la Villette), during the Paris Olympics 2024 represents a historic milestone as the first-ever India House in the history of the Olympic Games offering an immersive experience in Indian culture, arts, sports, technology, and gastronomy. It provides a unique and comprehensive showcase of India’s rich heritage to the world. Fans can engage in yoga sessions, cultural workshops, discover traditional Indian crafts, and join for exciting watch parties. Making its global debut, The Nita Mukesh Ambani Cultural Centre (NMACC) has exclusively curated India-themed experiential programming and entertainment of music and dance, ensuring a showcase of India to the world. India House is dedicated to fostering a sense of community and national pride, showcasing its sporting ambitions, and making it a must-visit destination during the Paris Olympics 2024.
An India House spokesperson said, “We are delighted to welcome Radico Khaitan as the official partner for the inaugural India House. This collaboration marks an exciting chapter, as we bring our visitors a unique and elevated experience. We look forward to creating unforgettable moments to celebrate this special occasion.”
Abhishek Khaitan, MD Radico Khaitan said, “Radico Khaitan is honored to partner with India House at the Paris 2024 Olympic Games. This collaboration is a tribute to India’s vibrant cultural heritage and dynamic sporting spirit on the global stage. Our commitment to Team India and our meticulously crafted products from our homeland evokes a deep sense of pride and connection for every Indian, regardless of their location. As we elevate national spirit in the Olympic host country, Radico Khaitan proudly stands behind our athletes on this prestigious international platform. Through our exclusive offerings at the India House, we aim to showcase the richness, culture, and legacy of our nation, uniting Indians worldwide in steadfast support for Team India.”
As the official partner for the India House, Radico Khaitan will enhance the experience for all visitors, celebrating the essence of India.
India House tickets are available to purchase online on https://tickets.myindiahouse.in/
