Bengaluru: The Global Capability Centers (GCC) market in India is rapidly growing, expecting 800 new centers in the next 5-6 years. India already hosts 1,600 GCCs, half the global total, contributing 1% to the GDP and employing 40% of corporate staff. Deloitte predicts the market may exceed US$100 Billion by 2030, employing 4.5 million people. Differentiation, especially in branding and employee experience, is key in this competitive space.
Origami Creative is a boutique agency providing holistic branding and marketing solutions for 23 years across India, UAE, and Canada. Specializing in brand development, strategy, identity creation, and digital experiences, the agency collaborates with clients like Accenture, Coastal Qatar, RSA, John Deere, and Mindtree. Known for bridging innovative ideas with impactful marketing and boasting an in-house technology team, Origami Creative is committed to revealing brands’ core purpose and crafting compelling strategies.
The agency partnered with Dr. Aniisu Verghese, a renowned internal communications expert and author. Dr. Verghese recently obtained Permanent Residency in Sydney, Australia under the Distinguished Talent Program.
Origami Creative has a long-standing relationship with Dr. Verghese, who provided valuable insights during his time at Accenture, India from 2004 to 2006. They recently collaborated to audit and analyze employer branding and internal communications for a global brand aiming to become the employer of choice in a competitive market.
Ravi D’Abreo, Founder of Origami Creative, said, “I am pleased to be partnering with Aniisu. We have interacted in the past and I have observed his passion, commitment, growth and achievements as an internal communications thought- leader. His track record is fantastic, and it is a privilege to collaborate with him and tap into his wealth of experience. We believe in meaningful engagements and partnerships that create significant value for our clients. Our association with Dr. Verghese has already demonstrated how we can help our clients scale their reputation and brand recall.”
With 24 years of experience, Dr. Verghese excels in global capability and shared services environments at renowned organizations. Notable achievements include being named LinkedIn Top Voice for Internal Communications and Personal Branding in 2023, holding a Ph.D. in HR & OB, and authoring impactful works such as Inclusive Internal Communications (2023) and Get Intentional (2021). Awards received include IABC APAC Communicator of the Year (2022) and the PR Council of India’s Hall of Fame award (2015).
Dr. Verghese’s move to Sydney opens up opportunities for collaborating with international organizations on communication and branding. He also contributes to industry projects like IABC’s Taskforce and global publications.
Aniisu K. Verghese, Ph.D., said, “I am excited to move to Sydney and continue to offer my expertise from here. The country’s dynamic business environment and spirit of innovation align with my commitment to driving positive change in communication and branding. I am pleased to be engaging with Ravi and his team at Origami Creative, an agency whose work I have seen at close quarters and know the quality and scale of deliverables. They can make an impact on global shared services and capability centers who want to make a tangible difference with their branding within and with the business landscape.”
