Mumbai: In an effort to highlight the role of music in listeners’ lives, across moments and relationships, Spotify has launched a campaign in four languages – Hindi, Tamil, Telugu, and Malayalam.
Reflecting the sentiment of “music, magic hai”, the new advertisements include four short films, which showcase, through simple relationships, how music unites, evokes nostalgia, bridges generational gaps, and is an enjoyable, everyday companion.
Neha Ahuja, head of marketing, Spotify India, said, “Music is a powerful medium that can transform your mood, and make and mend relationships. It has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.”
Spotify also has a new offer for its Indian users (valid till August 25), wherein they can enjoy three months of Spotify Premium at Rs. 59. Eligible users can avail the offer at https://www.spotify.com/in-en/premium/. Other options such as individual, duo, family, and student plans are also available for those who are not eligible for the current offer.
Watch the first two ad films of the campaign here:
