Mumbai: Nykaa, India’s largest beauty retail platform, has appointed industry veteran Ankit Jain to lead NYKAA NOW, its quick-commerce vertical that promises 30–60 minute delivery across major cities.
The appointment is part of Nykaa’s broader strategy to strengthen its fulfilment capabilities and supply chain infrastructure as it invests in building a technology-driven delivery ecosystem for beauty and personal care products.
Jain brings over two decades of experience in supply chain and operations, having held strategic roles at companies including Unilever, Flipkart and Instamart (Swiggy). In his new role, he will focus on expanding NYKAA NOW’s presence across key markets while leveraging AI-led demand forecasting, logistics innovation and technology integration to build a scalable fulfilment network.
Launched to redefine online beauty consumption, NYKAA NOW offers over 1,000 marquee brands across luxury, FMCG and D2C categories, delivering products within 30–60 minutes. The service has expanded to 13 key cities, including Mumbai, Delhi, Bengaluru and Kolkata, supported by technology integration and growing consumer adoption.
Nykaa has outlined a long-term roadmap to expand its fulfilment ecosystem beyond major cities. By FY30, the company aims to scale NYKAA NOW across high-demand markets nationwide. The company also plans to strengthen its multi-speed delivery model through Nykaa Next Day, targeting same-day or next-day delivery for 90% of orders across India, and Nykaa Express, which will utilise its network of 320+ retail stores for hyperlocal deliveries within 2–3 hours.
Jain, a President’s Gold Medalist and Chemical Engineering graduate from IIT Delhi, has expertise across factory operations, innovation and technology, logistics, warehousing and end-to-end supply chain planning. His appointment comes as Nykaa focuses on creating a future-ready fulfilment backbone to support the next phase of growth in beauty commerce.
Commenting on the appointment, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said,“As beauty commerce evolves, customers increasingly expect both speed and choice without compromise. At Nykaa, we are building a differentiated fulfilment ecosystem powered by technology, AI and deep execution excellence. Ankit’s experience in scaling complex supply chain and quick commerce operations makes him uniquely positioned to help us strengthen our network, accelerate NYKAA NOW, and deliver exceptional customer experiences at scale. As we look toward the next decade of growth, this investment in leadership capability will be a key enabler of our longterm vision for beauty commerce in India.”
Speaking on his appointment, Ankit Jain, said,“Nykaa has built an incredibly strong foundation by combining consumer trust with innovation and technology. I am excited to join the company at a pivotal stage of its growth journey and look forward to building resilient, data-driven operations that enable greater speed, reliability and efficiency across the fulfilment network. Together, we have an opportunity to redefine beauty commerce by making the best beauty brands more accessible to customers across the country.”
