India: PeepalCo’s investment app, Lemonn, continues its ‘Zero rupaiyeka kharcha, Duniya bharmeincharcha’ campaign during the 3-match ODI series as the Associate Gold Partner and official broadcast partner on SonyLIV from July 27th to August 7th, 2024.
Lemonn will be visibly present at matches, rewarding winning Captains. Lemonn ads will also feature on SonyLIV’s app and TV for wider visibility.
Speaking on the announcement, Devam Sardana, Business Head, Lemonn said, “Looking at the initial success and the shared passion of Indians for Cricket and Bollywood, we are taking our campaign to the next level. By leveraging both connected TV and mobile platforms, we are aiming to attract new users and foster a deeper connection with our existing investors.”
The ‘Zero rupaiye ka kharcha, Duniya bharmeincharcha’ campaign, launched during the ICC Men’s T20 World Cup 2024, reached 60 million people and led to a 33-fold increase in organic downloads for the Lemonn app.
Lemonn, by PeepalCo, simplifies investment for Indian investors, providing easy access to stocks and mutual funds with zero trading brokerage until 15th August 2024.
