India: FASHOR, a contemporary ethnic fashion brand, has announced Sara Ali Khan, Bollywood star, as their first brand ambassador. This collaboration redefines ethnic wear standards, positioning FASHOR as Indian fashion’s aspirational epitome for modern women.
Sara Ali Khan’s vibrant personality and elegant style align perfectly with FASHOR’s ethos for contemporary Indian women, making her the ideal face of the brand due to her relatable on-screen persona resonating with audiences nationwide.
Priyanka Kankaria, co-founder of FASHOR said, “We are ecstatic to have Sara Ali Khan join the FASHOR family. Sara embodies the FASHOR woman – someone who is deeply rooted in Indian culture but also progressive. She appreciates high fashion and quality, but also values comfort and practicality. We look forward to working with Sara and are confident that she will help us become one of India’s most loved fashion brands.”
Sara Ali Khan said, “FASHOR’s stylish and high-quality ethnic wear has always resonated with me. I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”
FASHOR’s brand film featuring Sara Ali Khan celebrates the spirit of being “Dil se Indian” and embracing Indian identity. Sara discusses the special bond with her brother, showcasing FASHOR’s Rakhi collection. The film reflects how Indians proudly incorporate their beliefs into their fashion choices, emphasizing the beauty of ethnic fashion and the sentiment of being truly “Dil se Indian.”
Sara Ali Khan will feature in various FASHOR campaigns throughout the year. FASHOR, a well-known brand with a large customer base online and in stores, plans to grow by launching 100 EBOs nationwide in the next 3 years.
