Glad U Came, a PR and Influencer Marketing Agency, has secured the PR mandate for Eze Perfumes, a luxury brand by Sawai Fragrances. As the official PR partner, Glad U Came aims to boost brand visibility, enhance image, and engage influencers. They won the account through a competitive pitch.
Glad U Came excels in industry knowledge and media relations. Their responsibilities involve strategic counseling, integrated communication with media and influencers, and establishing an influential brand community.
Eze Perfumes, crafted by experts with 75+ years of experience, offers luxurious, cruelty-free vegan fragrances that blend Indian heritage with modern flair. Their unique, long-lasting scents cater to bold individuals for all occasions, exuding confidence and luxury even on ordinary days.
On winning the mandate, Maddie Amrutkar, founder of Glad U Came said, “Eze’s unique selection of fragrances and packaging is a game-changer. Our PR strategy will focus on educating consumers about these unique creations and establishing Eze as a leader in the global fragrance space.”
