NATIONAL: Tute Consult, an Indian communications agency, has promoted Shweta Mehrotra to Vice President.
Since 2020, Mehrotra has driven Strategy and Operations at Tute Consult, securing brand partnerships and developing effective communication strategies across various industries. She has grown the team and managed operations in Mumbai, Delhi, and global markets.
Mehrotra, a seasoned communications professional with 22+ years’ experience in various sectors including fashion, beauty, FMCG, aviation, technology, and more, previously held key roles at agencies like Good Relations India, Avian Media, and MSLGroup. She contributed to award-winning campaigns and consulted for industry leaders like Ogilvy and Davidson PR before joining Tute Consult.
Shweta’s expertise extends to teaching PR and Communications at SCoRe, having also worked with EMDI and the University of Madras.
Komal Lath, Founder, Tute Consult shares, “With Shweta’s extensive experience in brand strategy, coupled with her proven track record of building and managing high-performing teams, it was only time that a larger role was carved and crafted for her expertise. We have shared a wonderful journey at Tute over the past years and collectively we create magic!.”
“I am thankful to all my mentors and peers who have played a pivotal role in shaping me into a fine professional. 22 plus years later I can proudly say that I know what effective communication is, with a commitment to learning one new thing every day. Joining Tute Consult was one of the best professional decisions and under Komal’s leadership, we have been able to push the envelope, challenge ourselves and do the unthinkable. It’s been a fulfilling journey, only onward and upward”, said Mehrotra.
