Mumbai: Verve Media, an integrated digital marketing agency, has secured the digital and creative mandate for Maple India, a premium retail brand that brings global technology and lifestyle products to Indian consumers.
Under the mandate, Verve Media will manage Maple India’s social media marketing, AI search engine optimisation (AI-SEO) and Generative Engine Optimisation (GEO), performance marketing across Google Ads and Meta Ads, as well as the brand’s creative design requirements. The partnership is aimed at strengthening Maple India’s digital presence, driving performance-led growth, and building a cohesive premium brand identity across digital platforms.
Maple India recently repositioned itself as a premium retailer of pre-owned smartphones, tablets, and laptops, with a focus on customer experience, product authenticity, and service excellence. The brand aims to make globally recognised technology products more accessible to Indian consumers through curated retail and digital experiences.
The collaboration will combine performance marketing with creative storytelling to enhance Maple India’s visibility and engagement across the digital ecosystem. Through an integrated strategy spanning content, design, and paid media, the partnership is expected to support both brand-building and business growth objectives.
Vinay Sangwan, Co-Founder, Verve Media, said, “Maple India operates at the intersection of global brands and Indian consumers, where consistency, creativity, and performance all matter equally. Our focus will be on building a strong digital presence that reflects Maple’s premium positioning while driving measurable growth across channels.”
Adding to this, Saad Merchant, Co-founder, Verve Media said, “The pre-owned phones are dominated by unorganised markets, but with Maple’s brand value, we are confident to drive growth through performance marketing.”
Hari Raja, General Manager – E-commerce at Maple India, said, “Scaling our digital storefront requires a precise blend of high-intent performance marketing and conversion optimization. By pairing data-driven paid media with high-quality creative output, this partnership will allow us to optimize our online funnel and accelerate our e-commerce growth.”
Adding to this, Sohail Panjwani, Head of Branding & Marketing at Maple India, said, “We want to completely redefine how premium pre-owned tech is perceived in India by shifting the narrative from ‘used’ to ‘uncompromised.’ Verve Media’s integrated creative capabilities align perfectly with our vision to deliver a bold, high-impact brand experience that truly feels just like new for our consumers.”
The latest mandate further strengthens Verve Media’s client portfolio, which includes brands such as Shri Ram General Insurance, Peak XV, Snitch, Lime Light, Rasoi Raga, The Game Palacio, Shell, Wipro, Rentomojo, Pragati Group, TEDx, UNDP, and NABARD, among others.
