Mumbai: Vh1, a Viacom18’s music and English entertainment channel, has introduced ‘Vh1 Unleashed’ premiering on August 22, 2024, at 10:00 PM. This new show joins ‘PopCurry Rice’ and the anime segment ‘AniNation’, expanding Vh1’s content range. The additions enhance diversity, engagement, and brand opportunities.
Collaborating with Alpha Zegus, ‘Vh1 Unleashed’ aims to transform the gaming scene across multiple platforms. The show explores gaming as a therapeutic release, aiding individuals in overcoming personal obstacles. Embracing the motto “Slay Your Demons,” it highlights gaming’s impact in conquering challenges. Through various segments like gameplay showcases, reviews, and interviews with top gamers, the show not only engages fans but also offers opportunities for brand partnerships.
The first episode will air on August 22, featuring Toaster Roaster, Psy Gaming, and Meow16k. Repeat telecasts are scheduled for Saturdays and Tuesdays at 10:00 PM.
Premiered on 18th May 2024, ‘PopCurry Rice’ showcases fresh independent Indian pop music by artists like Armaan Malik and Yashraj. This genre-fluid block celebrates Vh1’s dive into local pop culture, highlighting diverse content, while ‘Vh1 AniNation’ embraces the world of Japanese anime with captivating storylines and music popular in India.
Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18, said, “Vh1 is always at the forefront of innovative,audience-centric programming. With the launch of ‘Vh1 Unleashed’, and recent shows ‘Vh1 PopCurry Rice’ and ‘Vh1 AniNation’, we are bolstering our robust slate of original lifestyle content across multiplatform, tapping into the evolving micro- and macro-trends of our audience. This offers a dynamic playground for diverse brands and sponsors to reach a wide audience.”
On the launch ofVh1 Unleashed,Rohit Agarwal – Founder of Alpha Zegus said, “Collaborating with Vh1 on ‘Vh1 Unleashed’ is an exciting and transformative opportunity for us. Vh1, with its established reputation for innovation, is taking a bold leap into the gaming world, showcasing how gaming can inspire and connect people. This partnership not only reflects the growing influence of the gaming community but also allows us to bring our expertise to a platform that’s set to revolutionize how gaming is experienced and celebrated. We’re thrilled to work together and create something unique that will resonate deeply with gamers across the country, offering them an enriching and engaging experience.”
Vh1 expands its programming with ‘Unleashed’, ‘PopCurry Rice’, and ‘AniNation’ to attract a broader audience, including gamers, pop culture fans, and animation enthusiasts, fostering new brand partnerships and opportunities. This growth cements Vh1’s role as a content leader, dedicated to diverse, engaging entertainment and valuable collaborations.
Discover Indian Independent pop music, stunning animation by AniNation, and dynamic gaming on Vh1, JioCinema, and Kaanphod YouTube Channel.
