Rohin Desai has joined Madison World as Chief Client Officer – Media Buying. This is his second stint at the company. He previously worked for Enterr 10 Television as Head of Revenue & Sales Strategy.
Prior to Enterr 10 Television, Rohin associated with Bharat Media & Entertainment Group between 2022 and 2024. Before this, he served for Mindshare India where he played various leading roles from 2016 to 2022. Previous to this, he joined Madison World as Vice President – Media Buying between 2013 and 2016.
Before joining Madison World, Rohin held the position of Partner – Exchange at Mindshare India’s Team ABG from 2010 to 2013. Prior to that, he was a Senior Manager – Media & Planning at ICICI Prudential Life Insurance from 2008 to 2010. Rohin’s earlier experience includes roles at Lintas Media Group, Wavemaker India, The Media Edge, and Godrej. He has been building his career since 2002.
With two decades of experience in Media Planning, Advertising and Trading, Rohin has expertise in managing investments, revenue management and marketing communications. He also has proven track record of working in various categories including FMCG, Telecom, E – Com, BFSI, Auto, and Retail.
