Bengaluru: VerSe Innovation, India’s largest local language technology platform, has acquired a majority stake in ValueleafGroup, a top Bharat-focused digital marketing solutions provider. This enhances VerSe Innovation’s retargeting and advertising capabilities for better programmatic performance and ROI. The partnership is projected to drive significant growth, adding $100M in revenue and 10% EBITDA margins by FY25.
Valueleaf excels in three primary areas developed over fifteen years in programmatic performance marketing: a comprehensive data management platform covering over 90% of Indian internet users, vast supply side integrations across numerous webpages, apps, and millions of smartphones, and specialized solutions tailored for various advertiser verticals.
The acquisition merges VerSe Innovation’s ad tech and data platform with Valueleaf’s solutions to boost Advertisers’ ROAS. VerSe Innovation aims to increase revenue, enhance performance, and raise average revenue per user.
Virendra Gupta and Umang Bedi, Co-founders of VerSe Innovation, stated, “The acquisition of ValueleafGroup is not only a testament to our commitment to delivering exceptional results for brands but also positions us for substantial revenue growth. By integrating Valueleaf’s data-driven insights with our ad tech platform, we anticipate a marked increase in advertising efficiency and effectiveness, driving higher-value partnerships. We are confident that this acquisition will solidify our trajectory of becoming India’s largest digital media tech conglomerate”
Satish Saraf and Srikanth Bureddy, Co-Founders of ValueleafGroup, remarked, “We look forward to combining our strengths with VerSe Innovation’s extensive digital media ecosystem, to deliver exceptional performance marketing solutions. By integrating our innovative data-driven strategies & technologies with VerSe Innovation’s robust platforms, we are poised to elevate our impact and drive superior outcomes for brands. This partnership reinforces our goal to the opportunities in the performance marketing sector and paving the way for exciting new opportunities”
VerSe Innovation continues to grow as India’s top digital media tech conglomerate, acquiring Magzter for English language content and ValueleafGroup for a complete ad stack solution, creating value for stakeholders.
