National: Mankind Pharma’s Prega News, holding an 85% market share in pregnancy test kits, partners with Bollywood star Sonam Kapoor as the brand ambassador for Ova News Ovulation Detection Kit, known for its accuracy in detecting ovulation under the Prega News line, targeting the pre-pregnancy phase.
The Ova News Ovulation Detection Kit helps women find their 5 best days to conceive, bridging a crucial knowledge gap as most women are unaware of these fertile days. With results in 5 minutes and 5 detection strips plus an extra for confirmation, this kit simplifies the process with a urine container. By offering precise fertile window information based on individual cycles, it aims to redefine family planning.
Sonam Kapoor, known for her roles in films and her advocacy for women’s issues, expressed her excitement about the partnership,” I am happy to be associated with Ova News ovulation detection kit. As women, we plan everything meticulously. The Ova News Ovulation Detection Kit helps us by providing timely information about our 5 best days to get pregnant. It’s not about a lack in ourselves, but a lack of information. With Ova News, we are taking a significant step towards informed family planning, giving women back the power to make decisions about their bodies and their futures with confidence.”
Joy Chatterjee, Vice President, Sales & Marketing of Mankind Pharma’s Consumer Business Unit shared, “We are thrilled to welcome Sonam Kapoor as the brand ambassador for the Ova News Ovulation Detection Kit. Sonam Kapoor’s connection with modern Indian women makes her an ideal representative to raise awareness about fertility and the crucial role of timely information in family planning. We envision Prega news as not just a pregnancy detection kit but a complete expert pregnancy care partner focusing on pre, during and post pregnancy care. The Ova News Ovulation Kit is one of the products bringing this vision to life. By offering accurate information on the 5 days of peak fertility, Ova News Ovulation Detection Kit empowers women to confidently manage their reproductive health and make informed decisions about family planning.”
With this announcement, Prega News is advancing in pregnancy expertise, revolutionizing reproductive health. The Ova News Ovulation Detection Kit informs women about their fertility window, often overlooked in health education. Partnering with Sonam Kapoor, Ova News aims to broaden its reach and normalize fertility discussions. Prega News is transforming pregnancy care in India to be proactive and informed.
