Mumbai: Putting public health at the forefront, Paras Health, a healthcare provider has launched ‘Ghar-Ghar Paras’ campaign to ensure enhanced public awareness about emergency care services and trauma care while simultaneously promoting road safety awareness within the community. The campaign as the name suggests looks to underscore its commitment to ensuring timely medical interventions during emergencies.
In order to prioritise the emergency and trauma care services, Paras Health, across its hospitals, is providing the free ambulance service within the cities of the respective hospitals. This step by Paras Health is crucial in removing potential barriers to receiving critical care. Furthermore, the campaign leverages Paras’ well-equipped Trauma Care Centres, ensuring citizens have immediate access to specialized care during critical situations.
Road traffic crashes rank as a major health burden in India, placing 13th among all health issues causing death and disability over the past decade (2009-2019). While this paints a concerning national picture, recent statistics highlight a worsening trend. In 2022 alone, official reports documented a staggering 461,312 road accidents. These accidents tragically claimed 168,491 lives and caused injuries to an additional 443,366 people. Compared to 2021, these numbers represent a significant increase: 11.9% for accidents, 9.4% for deaths, and a worrying 15.3% rise in injuries.
The ‘Ghar Ghar Paras’ campaign extends beyond immediate medical response. In Gurgaon, the initiative has seen a unique collaboration with the Gurugram Traffic Police. Engaging street plays (Nukkad Natak), talk shows in schools, road shows demonstrating importance of medical care during emergency, will be staged to raise awareness about road safety practices. This collaborative effort seeks to educate citizens on accident prevention measures and responsible driving behaviour. Similar collaborations with local authorities are planned for other locations of Paras Hospitals including Udaipur, Panchkula, Srinagar, Ranchi, Patna, and Darbhanga. Further enriching the campaign’s reach, Paras Healthcare will be distributing first-aid kits in underprivileged communities, including slum areas and orphanages, across its hospital network.
Dr. Dharminder Kumar Nagar, MD Paras Health said, “At Paras Health, we believe that timely medical intervention is crucial during emergencies. The ‘Ghar Ghar Paras’ campaign is our endeavour to ensure that citizens have access to quality medical care, whenever and wherever needed. By creating awareness about road safety and equipping communities with basic first-aid knowledge, we aim to empower people to respond effectively in critical situations.”
Dr. Santy Sajan, Group COO, Paras Health said, “Through this initiative, we strive to bridge the gap between emergency situations and timely medical response. We are confident that our collaborative efforts with the Gurugram Police and community outreach programmes will have a significant impact on promoting public health and safety.”
