India: Pernod Ricard has partnered with Paris Saint-Germain globally, showcasing its premium brands in a four-year deal covering men’s and women’s football teams and handball.
Pernod Ricard has partnered with PSG for over a decade, becoming the exclusive provider of champagne and spirits for the global club. PSG, with 218 million followers worldwide and ranked 3rd in Deloitte’s Money League, now has Pernod Ricard as their worldwide official partner with dedicated visibility and unique experiences.
Through this partnership, two renowned brands join forces to celebrate victories, sportsmanship, and human connections. They will craft elegant experiences for PSG enthusiasts, amplifying French savoir-faire on a global scale.
For Philippe GUETTAT, EVP Global Brands at Pernod Ricard, “In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité. Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.
Nicola IBBETSON, Director of Partnerships and Sponsorships at Paris Saint-Germain, said: “We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain. This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”
