Mumbai: Zee TV is revamping its programming lineup based on viewer feedback through ‘Hamara Parivar,’ introducing ‘Vasudha,’ a unique show exploring the clash between two women from different backgrounds. Produced by Arvind Babbal Productions, ‘Vasudha’ premieres on September 16 at 10:30 PM, airing Monday to Friday on Zee TV.
Nausheen Ali Sardar portrays Chandrika Singh Chauhan, a powerful and respected woman in Udaipur who governs her business empire with strict principles. Chandrika values justice and discipline, commanding respect with her unwavering leadership. Priya Thakur plays Vasudha, an innocent young woman whose interactions with Chandrika create an intriguing dynamic due to their contrasting personalities.
Abhishek Sharma portrays Devansh Singh Chauhan, embodying the best qualities of his parents. The story unfolds with two seemingly different women impacting each other’s lives profoundly.
Mangesh Kulkarni, Chief Channel Officer, Zee TV said, “Earlier this year, we embarked on an initiative of actively listening to our viewers via Hamara Parivar, a direct line to their preferences. This has enabled us to craft stories that resonate with their evolving desires and expectations. One such show is Vasudha—an exciting new addition to our slate that complements our existing lineup with a fresh perspective. Vasudha explores the dynamic interplay between two women from contrasting worlds—one steeped in disciplined tradition, the other embodying carefree optimism. Through this heartwarming narrative of joy and determination, we are confident that Vasudha will offer a refreshing and engaging dimension to our programming. Our collaboration with the visionary Arvind Babbal ensures this story will captivate our audience, as it seamlessly integrates into the rich diversity of content Zee TV proudly offers.”
Producer Arvind Babbal said, “After presenting audiences with heart-warming narratives like Kyun Rishton Mein Katti Batti and Mithai on Zee TV, we’re excited to collaborate once again with the channel on bringing viewers Vasudha, an engaging narrative of two women from very different worlds and how they profoundly impact each other’s lives. We’ve assembled a talented cast and crew, ensuring a rich tapestry of cultural nuances. We recently completed an extensive outdoor shoot in Udaipur, immersing ourselves in the local atmosphere and we hope audiences connect with Vasudha’s journey and embrace her with love. I’m thrilled to have Nausheen, Priya, and Abhishek bring these characters to life.”
Nausheen Ali Sardar said, “When I was approached for the show, I found the conceptvery different from what one generallycomes across on TV and I couldn’trefuse a role that offers tremendous scope for an actor to showcase their range. My character of Chandrika Singh Chauhan is truly unlike any character I’ve portrayed before. She is the epitome of strength, a self-made woman, the ultimate boss lady. I hope my fans enjoy seeing me in this new avatar!”
Priya Thakur said,“Vasudha holds a special place in my heart as it is my first lead role. Vasudha’s innocence and optimism are endearing, making viewers root for her. Her attempts to impress Chandrika often lead to humorous situations, but she remains a devoted admirer, hoping she will win her over some day. I hope audiences will embrace her as much as I have.”
Abhishek Sharma said, “Playing Devansh, a beautifully written character, truly helps me showcase my acting abilities like never before. The overwhelming love and support that I have got after the first promo truly makes all the hard work and struggle over the years worth it. The excitement for the show is palpable, and we can’t wait to see the audience’s reaction.”
