Mumbai: SAMCO Securities has launched ‘Jor Se Bolo Morya’ campaign for Ganesh Chaturthi, merging tradition with stock market insights to aid traders.
Ganpati, revered as the God of Wisdom, is worshipped widely during this festival. SAMCO’s campaign offers an interactive virtual pandaal at www.samco.in/jorsebolomorya, featuring a voice sensor and decibel meter. Participants chanting specific Ganpati mantras receive a “Bappa Basket” of tailored stock recommendations, aligning trading insights with blessings.
“At SAMCO, we believe that knowledge is the key to sound investment decisions. The ‘Jor Se Bolo Morya’ campaign is our way of merging the power of wisdom with strategic investing, inspired by the values of Ganpati Bappa. By combining cultural reverence with cutting-edge technology, we aim to provide traders not just with stock recommendations but with the deeper understanding needed to navigate the markets effectively. Our goal is to make investment accessible, informed, and intuitive during this festive season.” — Jimeet Modi, Founder and CEO of SAMCO Group.
Ajay Dusane, Chief Growth Officer, SAMCO Securities, added, “We are excited to bring innovation to the trading community during this festive season with the introduction of an interactive Ganpati campaign. This campaign is not just about stock recommendations; it’s about empowering traders with the wisdom to make informed decisions, guided by the blessings of Ganpati Bappa.”
The campaign uses voice sensor technology for real-time interaction by chanting Ganpati slogans. Different chants are linked to thematic stock baskets like Banking, Auto, Travel, providing tailored recommendations based on specific chants.
“During the Ganpati festival, streets and homes are alive with chants like “Ganpati BappaMorya!” and “Undir Mama Ki Jay!” We tapped into this vibrant energy of chants and turned them into golden tickets to help people unlock trading recommendations. So, every time someone chanted, we exchanged trading wisdom with them. That’s how, this year, Samco is celebrating the festival by transforming chants into trading success—one mantra at a time.” – Gia Fernandes and Ajeet Shukla, National Creative Directors, Dentsu Creative Webchutey – West.
The ‘Jor Se Bolo Morya’ campaign is active on SAMCO’s microsite and social platforms, urging traders to integrate Ganpati Bappa’s wisdom into their trading choices.
Link – www.samco.in/jorsebolomorya
