WPP announced that it has been ranked among the top 12 Adobe service providers in The Forrester Wave™: Adobe Services, Q3 2024 report. The company achieved the highest scores in Adobe Commerce, Adobe B2B Automation, and Adobe Customer Data Management criteria.
The Forrester report praised WPP’s dedication to enhancing client value by producing impactful content and customer experiences that provide a solid return on investment. WPP excels in customer data management and B2B marketing automation through their advanced marketing operating system, WPP Open, and Verticurl’s expertise in Marketo Engage.
According to the report, reference customers praised WPP for its expertise in selecting and integrating Adobe products smoothly into existing systems, highlighting strong technical and product capabilities.
Stephan Pretorius, Chief Technology Officer at WPP said: “We believe Forrester’s recognition of WPP’s Adobe capabilities reflects the powerful combination of our technology expertise, data-driven insights, and creative talent. We’re proud to leverage WPP Open, our intelligent marketing operating system, to deliver best-in-class Adobe solutions for our industry-leading clients.”
Recently, WPP was recognized as a Leader in commerce services by Forrester’s Q2 2024 report, highlighting its innovative commerce strategy driven by WPP Open, the company’s intelligent marketing system.
